NFL Network Insider Adam Schefter reported Thursday that the league is planning to remove the Google Webmasters Tools from the league’s site and will be removing the tools from the NFL Network as well.
This comes after it was revealed that the NFL is actively looking to shut down its website after it came to light that some of the site’s tools were being used to track fans’ location and behavior.
In addition to Google’s Google AdWords and Google Analytics services, the NFL also offers its own proprietary analytics platform called AdWords Analytics that allows it to track the behavior of its fans.
This is not a new practice for the NFL, but this is the first time that the team has openly admitted that it is doing so.
The NFL also said it was looking into other ways to improve the performance of its analytics platform.
“The NFL is committed to improving the way we provide content to our fans, and we’re committed to working with partners to help us make that happen,” NFL Vice President of Communications Dan Fouts told NFL.com.
“We also want to continue to make our site better, and to make sure that we deliver quality content that helps our fans stay engaged.
To that end, we’re working with a number of partners to improve our site and deliver more relevant and relevant content to fans across all platforms.”
The NFL’s decision comes as it is facing criticism from players, players’ unions, and players’ owners about the lack of transparency in its analytics service.
Players and the NFL Players Association have said that the platform is a tool that is used to monitor and target fans based on their location and activities.
NFL Commissioner Roger Goodell said in July that the organization would be removing its analytics site, and NFL.coach.com reported that the site was still not up and running.
The league has denied any wrongdoing and has said it will continue to work with Google on the project.
The team has also been accused of trying to keep its analytics technology off the NFL’s official website.