The audit, which is part of the government’s ongoing review of the company’s privacy practices, found that the policy is overly broad and doesn’t adequately protect Australian privacy.
“It must be clear and unambiguous about what information it collects about users and what they can do about it.”
Mr Turnbull said that if Google’s policy is not clear, users could not be sure whether their information was being used in a way that complied with the policy.
‘We’re not doing this to scare people’ Google has repeatedly argued that it does not target advertising based on race, religion or gender. “
They should be able to understand what that means, what it does and what it can be done about it and that it is an essential part of Australia’s digital economy.”
‘We’re not doing this to scare people’ Google has repeatedly argued that it does not target advertising based on race, religion or gender.
“We don’t target advertising for people based on any of those characteristics,” a Google spokesperson told the ABC.
“For example, we do not target individuals based on gender, age, location or other factors.”
The audit also found that Google’s terms and conditions do not clearly outline the privacy practices of third-party companies, such as social media companies, that use its services.
Google also failed to provide clear and concise information about the company data protection policy.
“This is not the case with Google’s data policy,” Mr Turnbull added.
Google’s search advertising has become an increasingly hot topic in Australia, particularly among the younger generation.
In October, it was revealed that more than 100 Australians had signed an online petition to have the Federal Government make search ads more transparent, which included a request for a “Google ban” on all search ads.
Google, along with Facebook, Yahoo, AOL and Microsoft, has been accused of profiting from advertising by targeting young people with advertisements that target people with specific search terms.
A Facebook spokesperson told The Australian Financial Press the company “does not and has never targeted people based solely on their interests, race, ethnicity or religion”.